The Better Half Just Got Better

People,Wine

The Better Half got a makeover and we’re excited to show you. The new-look packaging reflects the two loves in George’s life: Jules and vintage aircraft, although Jules isn’t sure which comes first!

The Better Half Bottles

We’ve drawn inspiration from the airline industry to include stylised bird emblems and ‘rivet’ details like those used in aircraft construction. They’re what George spends plenty of time looking at as he works to restore a vintage Fairchild airplane.

Two birds on the label represent George and Jules. The strong eagle is George: a daring risk-taker who is always looking to the future. The gentle dove is Jules: the loving peacemaker of the family who is admired for her careful, meticulous approach.

Together, they make an unflappable, formidable team who complement each other perfectly. George and Jules have dared to dream big and now fly high with a successful stable of world-class wines tucked under their wings.

We hope you love the new design as much as we do! Like George, though, The Better Half isn’t just a pretty face. There’s a whole lot of Marlborough magic inside ready for you to enjoy.

 

Like what you see?

You May Also Like
The 2022 Vintage for The Better Half

The 2022 Vintage for The Better Half

The 2022 vintage in Marlborough was one where Mother Nature certainly kept us on our toes! Undaunted, George rolled up his sleeves and is excited to share the Marlborough magic from this season! As the vintage countdown began, Covid was spreading through New Zealand…

The Better Half Wines are Back!

The Better Half Wines are Back!

The Better Half Wines are ringing in the new year with a label redesign and the US release of the new 2021 vintage of The Better Half Sauvignon Blanc. Grown and made in Marlborough, New Zealand, The Better Half wines embody the wildly creative spirit of winemaker, part-time pilot, amateur aircraft restorer and avid mountain biker George Elworthy.